Who WeAre

A global marketing services and media company with a flair for storytelling. We connect brands to consumers with data-driven social content. Strictly speaking, we bring URL to IRL, uniting brands, creators, and the style-obsessed.

Since inception in 2011, StyleHaul has partnered with marquee global brands on multi-platform marketing programs that have sparked an industry shake-up, redefining the way agencies and brands value, purchase, and measure content. StyleHaul’s commitment to excellence and innovation, along with its dedication to fostering meaningful conversation between creators, brands, and their loyal communities, has made StyleHaul a leader in today’s ever-changing digital space.

In 2014, as pioneers of the YouTube space, StyleHaul was acquired by RTL Group, Europe's largest broadcast network.

Our Team

Sean Atkins

CEO

Melanie Kirk

CFO

Sean Atkins

CEO

As Chief Executive Officer, Sean Atkins drives the vision and strategy of StyleHaul’s global business.

Before joining StyleHaul in 2018, Sean was President of MTV at Viacom, where he oversaw all creative and business operations for the youth entertainment brand. Sean has held various leadership positions in development, production, strategy, marketing, product development, and consumer products. Previously, he worked in executive roles for Discovery Communications, HBO, Yahoo!, Warner Bros., and Disney.

Sean studied Film/TV Production and Marketing at California Lutheran University, and holds an MBA from the Marshall Graduate School of Business, University of Southern California.

Melanie Kirk

CFO

As Chief Financial Officer of StyleHaul, Melanie oversees the organization’s financial planning, analysis, accounting, tax matters, investments, and M&A functions. She joins StyleHaul from Good Media Group, the digital publisher and social impact agency best known for Upworthy.

Melanie began her career at PricewaterhouseCoopers in New Zealand before moving to London to work with FremantleMedia, one of the world leaders in television production, creation, and distribution. In 2008, Melanie transferred from FremantleMedia's London location to Los Angeles, where she was SVP, Finance for their North American operations. Her responsibilities included financial strategy, financial analysis, forecasting, planning, accounting, reporting, and acquisitions.

Melanie graduated from Massey University, New Zealand, with a Bachelor of Business. She majored in Accountancy, and is a Chartered Accountant within the Institute of Chartered Accountants, Australia & New Zealand.

Chris Poe

CTO

Giles Drew

President of International

Chris Poe

CTO

As Chief Technology Officer at StyleHaul, Chris Poe is responsible for guiding the company’s strategic technical direction and overseeing the implementation and operation of StyleHaul's technology platforms.

Chris began his internet career in 1995. He started out as an early employee at GeoCities, the precursor to today’s social networks and one of the first platforms to showcase user-generated content. Since then, Chris has led technology teams at DEFY Media, Warner Bros., AOL, JibJab, and Machinima, where he, along with his team, were launch partners on content platforms like XboxOne, Playstation Vue, Comcast Watchable, and Verizon Go90.

Chris is from Los Angeles, where he lives with his wife and dog, Diego.

Giles Drew

President of International

As President of International, Giles Drew leads StyleHaul's global business, headquartered regionally in London and Singapore.

Prior to joining StyeHaul’s executive team in January 2018, Giles worked extensively with Founder and CEO Stephanie Horbaczewski as a board member, and as a Senior Vice President at RTL Group, StyleHaul’s parent company.

Giles has dedicated his career to digital transformation in media. In the late ‘90s he launched interactive TV at Carlton, and later worked in digital distribution and online marketing at BMG and V2 Music. In 2007, Giles joined Spectrum as a Senior Associate Strategy Consultant, and in 2008, he moved to RTL Group, where he helped establish the company as a global leader in online video and social marketing.

Giles lives in London with his wife and their two lovely daughters. He holds a BA in Philosophy, Politics, and Economics from Oxford University.

Dawn Reese

EVP, Client Solutions

Roy Peters

SVP, Global Head of Talent

Dawn Reese

EVP, Client Solutions

Dawn Reese serves as Executive Vice President, Client Solutions, where she oversees StyleHaul's integrated marketing, account management, and campaign execution teams. Reese also manages the global strategy and program development for StyleHaul’s brand partnerships and media sales teams in Los Angeles, New York, and Chicago.

Prior to her role at StyleHaul, Reese served as West Coast Sales Director at Hearst, where she managed brand sponsorship deals for Marie Claire's signature events, including Image Makers, Fresh Faces, and PowerTrip. She joined Marie Claire after serving as Luxury Director at Conde Nast in New York City.

Reese began her media career at Time Inc., where she worked for more than nine years, developing brand-partnership programs for American fashion, retail, and luxury clients. Prior to Time Inc., Reese worked as a management consultant for Booz Allen Hamilton and Arthur Andersen, focusing on media accounts.

Roy Peters

SVP, Global Head of Talent

Roy Peters is the Global Head of Talent & Channel Development at StyleHaul, where he oversees creator's channels and the team of network managers responsible for maintaining those channels. He also handles StyleHaul’s creators and their social strategies, the company’s recruiting efforts, and works with brand partners, looking after talent’s involvement in campaigns.

Prior to joining StyleHaul, Peters served as Vice President of Branded Content at Core Media Group, where he leveraged the company’s IP to create content and brand partnerships. He has years of agency experience at Matter Inc., Saatchi & Saatchi, and Ogilvy, where he managed high profile partnerships with entertainment properties, and oversaw sponsorship opportunities, content licensing, and the creation of original branded content. Peters got his start at the high profile Creative Artists Agency (CAA), where he served as a Brand Agent for five years, successfully managing multiple clients including Delta, Hasbro, Starwood, and Mattel.

He received his B.A. from the University of Maryland.

Jennifer Outler

SVP, Marketing & Communications

Jennifer Vigdor

SVP, Campaigns

Jennifer Outler

SVP, Marketing & Communications

As SVP of Marketing and Communications, Jennifer - along with the talented team she oversees - develops and strategizes new ways to create interest, recognition, and demand within StyleHaul’s community of creators, brands, and consumers.

Before joining the company, Jennifer directed entertainment marketing initiatives at APA (Agency for Performing Arts) for clients like Marriott, Learjet, and Lamborghini. Earlier roles at Sports Illustrated, Fortune, TIME, and American Express Publishing (former publishers of Food & Wine, Travel + Leisure, and Departures), allowed her to grow brand awareness by creating successful social media campaign strategies, impactful events, and engaging ways for companies to communicate effectively with their audiences.

Prior to Time Inc., Jennifer managed sponsorships at Essence for the Essence Music Festival and the Essence Awards. She was born and raised in Queens, NY.

Jennifer Vigdor

SVP, Campaigns

Jennifer Vigdor is the SVP of Campaigns, and is responsible for driving the successful execution of branded content campaigns, acting as the strategic lead and key connector between StyleHaul, Advertisers, and Creators. While at StyleHaul, she has overseen high profile partnerships and campaigns for Amazon, Walgreens, Sephora, CoverGirl, Braun, Walmart, Warner Brothers, Gillette, and Fox, to name a few.

Before joining the company, Vigdor spent nearly three years at AOL leading Custom Solutions and producing large-scale content marketing programs for brands like General Mills and MillerCoors, across HuffPost, TechCrunch, go90, AOL On, WhaleRock and other properties within the portfolio. Prior to that, she spent 10 years in New York City diversifying her experience in various leadership and management positions at CafeMom, XO Group, and Bauer Media.

Vigdor grew up outside of Philadelphia and currently lives in West Hollywood. She received her B.A. in Journalism from Lehigh University.

Sarah Abelson

VP, Legal & Business Affairs

Mike Jones

SVP, Global Production

Sarah Abelson

VP, Legal & Business Affairs

Sarah Abelson is the VP of Legal & Business Affairs at StyleHaul, where she oversees all legal strategy and operations across talent, sales, production, and technology/data.

Passionate about the intersection of entertainment, technology, and law, Sarah previously served as an entrepreneurial and entertainment lawyer, representing startups, independent musicians, and digital content creators. Her piece on digital music copyright, "An Emerging Secondary Market for Digital Music," was published in Entertainment & Sports Lawyer, a leading industry publication, and was featured by the Grammy Academy's Entertainment Law Initiative.

Sarah received both her B.A. and J.D. from the University of Colorado, and is an attorney licensed in California, Colorado, and New York. She lives in Los Angeles and works out of StyleHaul's global headquarters.

Mike Jones

SVP, Global Production

Mike Jones, SVP of Global Production, has been with StyleHaul since its inception in 2011, when he started the company’s physical production department.

Mike has 15 years of experience working as a director, producer, cinematographer, and editor in Los Angeles. He started his digital career with ManiaTV, an online video network where he directed shows in the gaming, comedy, and music genres. Before joining the team at StyleHaul, Mike founded Cage Free Content, a production company specializing in music videos, commercials, and branded content for clients like Warner Bros. Records, with artists such as Seal, Talib Kweli, Devo, David Foster, and The Crystal Method.

Mike received his Bachelor of Arts & Science in Film Studies and Business Economics at the University of California, Santa Barbara.

Why We Do It

'Cause we're StyleHaul. Where URL meets IRL. Where ripple effect requires just one stone. We believe in the power of people. Because connection begins with community. And what moves you can become a movement.

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