Hora Skin Care, a brand I discovered by luck/fate/algorithm whilst scrolling on Insta, is the ultimate super serum; jam-packed with Marine Collagen, Rosehip Oil, Argan Oil, Vitamin A, Vitamin B3, Hyaluronic Acid, Vitamin C, and powerful CBD. It’s basically every serum you could ever need/want rolled into one, and it’s become my go-to, magic salve for pimples, even stubborn ones! I recently sat down with founder Sam Czubiak and picked her brain about CBD, the business of beauty, and the inspo behind her “end-all” serum.

Tell us about yourself and how you got started in the skincare industry?

I started out as a wardrobe stylist straight out of college. I worked on national commercials and with celebrity clients. Long story short, I fell in love with a guy who was in the medical marijuana industry and together we started Punch Edibles, one of California’s largest edible brands today. We started incorporating CBD products into our catalogue and people began reaching out, saying how helpful the products were. So I furthered my research with CBD, learned about its benefits, and started thinking, “its an anti-inflammatory and has a ton of antioxidants, that’s something I would want in my skin care.” So I decided to try to combine CBD with all my favorite ingredients to make a “super serum.”

Why a “super serum”? What skin issues were you hoping to address?

I was trying to understand what my skin wanted every morning and night and use the best product I had to attack whichever issue. It was overwhelming. So I set out to create an all-in-one product that could handle all of my skin needs. I suspected the addition of CBD would help with my pimples and irritated skin.

How long did it take to formulate and package the product?

I was lucky enough to be connected with a fabulous formulator who had spent many years in the pharmaceutical and beauty industries. We had many conversations and he loved the idea and ingredients that I wanted to include. After testing out his first batch, we knew it would be a hit. After that, I believe it took about 2-3 months. For the packaging, I had an idea of where I wanted to take it. I wanted it to be trendy and luxurious, and I didn’t want it to include any marijuana branding. So many topicals and other skin products that include CBD are marketed so heavily on the marijuana side. I wanted to bring awareness to CBD in mainstream beauty, because it’s just like any other “super ingredient.”

What’s been your personal skin care journey?

I have never had perfect skin. In high school I had issues in the T-zone, and have always been very oily. I was always trying new products, but never had a great skin care routine. Cleaning your skin is so important, because clean skin is the base that allows all products to penetrate. Seems pretty obvious now, but as a teen I always took the easy way out, sometimes just using makeup wipes before bed. I’ve learned a lot over the years through experimentation.

What’s the most effective ingredient in the Hora line?

I don’t know if I’d say there’s one ingredient that’s more effective than another. All the ingredients we’ve included are specially curated to play different roles. The marine collagen helps with anti-aging, the rosehip oil is an antioxidant, argan oil is for moisturizing, vitamin a regenerates, vitamin b3 soothes, vitamin c clarifies, and the CBD is for healing.

I will say that the first ingredient I knew I wanted to include was hyaluronic acid. You can apply all the moisturizers in the world but your skin won’t feel as hydrated as when you use hyaluronic acid.

What makes your serum different from others on the market?

There isn’t a face serum that combines as many ingredients in one product, including CBD. It truly is an end-all serum!

What is your biggest beauty “don’t”

Don’t be lazy! Listen to your skin and get into a good routine. Incorporating a serum like Hora into your day and night routine is easy and beneficial!

Talk to us!