SK-II partnered with StyleHaul to drive product education, producing a mega experiential event for global influencers in Okinawa, Japan. We achieved this by building a 5-D “Pitera Lab,” transporting guests to the four corners of earth to virtually experience extreme environments and to show how SK-II can help protect skin from the roughest of elements. We also created UGC and premium VR content to be consumed on a global scale across leading video and social platforms. Additionally, we hosted press meet & greets and packaged thousands of assets in real-time to generate global interest. The incredible reach secured press coverage from 10 top magazines around the world, including Cosmopolitan, Vogue Japan, and Popsugar.


Million social media impressions


Pieces of content (images & videos)


Global press outlets

Content Highlights