Pia Mia // Macy's + Iconix
With the help of Iconix Brand Group and Macy’s, StyleHaul partnered with singer Pia Mia on the original reality series, Pia Mia: Material Girl. The show captured Pia’s unforgettable journey as the fashion director and face of Madonna’s Material Girl line. To promote the show, StyleHaul was able to create a unique campaign, sending creators Material Girl merchandise that was featured on Instagram and YouTube, and hosting a Meet & Greet in Los Angeles for Pia and her fans.
Video engagement rate