Holiday parties represent over half of the trending topics in December, with dresses representing 1/4th of all garment mentions. In December 2017, H&M wanted to capitalize on these insights and help women everywhere get party-ready fashion & quality at the best price.
Over the course of two days, H&M and StyleHaul executed a highly curated “holiday style guide” in the form of an Instagram blitz by 100+ influencers. StyleHaul’s regionally-based influencers developed original branded content highlighting their favorite H&M dresses and coats and inspiring audiences in key areas of the country to shop H&M for the best clothes and the best deal.
Million social media impressions
Social engagement rate
Clicks to H&M site in 48 hours