Gillette + Rogue One

Overview

Gillette collaborated with StyleHaul to create video and social content leading up to the release of Rogue One: A Star Wars Story. Influencers produced unboxing videos of Rogue One merchandise, and also captured vlog footage of the red carpet premiere to generate excitement surrounding the film’s anticipated release.

1.2

Million collective video views

80%

Positive sentiment for each individual video

Content Highlights