Clairol Root Touch-Up
Clairol partnered with StyleHaul to launch the #ShowYourRoots campaign, where influencers shared the at-home solution with women worldwide, showing them how easy it could be to boost root color without the help of a professional. We tapped 12 leading creators, including Ashley Tisdale, ModaMob, and Chriselle Lim, to create relatable social and video content.
Positive audience sentiment
Million social media impressions
Over-delivery on campaign goals