Clairol Root Touch-Up

Overview

Clairol partnered with StyleHaul to launch the #ShowYourRoots campaign, where influencers shared the at-home solution with women worldwide, showing them how easy it could be to boost root color without the help of a professional. We tapped 12 leading creators, including Ashley Tisdale, ModaMob, and Chriselle Lim, to create relatable social and video content.

97%

Positive audience sentiment

43

Million social media impressions

546%

Over-delivery on campaign goals

Content Highlights