Cinelou + Phoenix Forgotten
StyleHaul and Team10 created premium content to promote the film Phoenix Forgotten. Inspired by the movie trailer, Team10 ventured into the desert to explore the mystery surrounding the Phoenix Lights phenomenon, and also to re-enact some of Phoenix Forgotten’s docu-style content. The videos and social media posts they shared after returning to civilization immediately went viral, leading to fan-generated content that triggered an unexpected burst of PR for the Phoenix Forgotten movie.
Million social media impressions in 24 hours
Clicks to the ticketing website
Over-delivery on campaign goals