American Eagle NYC Pride

Overview

In honor of NYC Pride Week, American Eagle Outfitters partnered with StyleHaul to create 21 original pieces of content for AEO #WeAllCan. Conversation was driven by AEO’s promotions and stores, and also by our influencers, enabling AEO to expand reach to a more diverse customer base. In fact, one of our influencers, Max Emerson, drove the most first generation conversations, motivating 23 of his followers to participate in #WeAllCan.

6.8

Million social media impressions

73%

Over-delivery on campaign goals

Content Highlights